TomTom data interaction
Client: Tellart for TomTom
Role: Art direction and design
An interactive tool that enables TomTom to show their map technology in data layers. Each of the eight data layers reveals a different technological aspect of TomTom maps. Instead of treating these data layers in isolation, our protagonist, the car, threads the layers together by taking the same journey from San Francisco-Oakland Bay Bridge to Moscone Centre (TechCrunch Disrupt 2018 location), each time telling a different story of that same journey.

TomTom at TechCrunch Disrupt 2018 (San Francisco) with an interactive table and a wall screen showing bypassers the table’s interaction and animation.

Visitor navigating to different data layers on the interactive table.

Interactive animation clip: navigating from home screen to Building Visualization layer. The animation’s timing is deliberately at a slower speed to allow TomTom representatives the time in explaining the technology in further detail to prospective customers. 

Animation clip: Addressing layer.

Animation clip:  HD (high-definition) map layer.

Animation still:  Home screen navigation. The tabbed data layer pushes away other layers to reveal its surface with a glimpse of layer’s content.

Animation still:  HD map layer.

Animation still:  Addressing layer.

Animation still:  Points of Interest layer.

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