A periodical on design  •  设计期刊
Client 客户: Premsela Dutch Design Foundation (now part of The New Institute)
Language: Dutch, English • 语言: 荷兰文, 英文
Dimension 尺寸: 10.8 x 18 cm
Supplementary contributions: member of the editorial board, contributing authors • 额外任务: 编委会成员,特约作者
Award: De Nederlandse designprijzen (Dutch Design Awards) selection • 荣获: 荷兰设计大奖, 选择
To facilitate reading on design literature, the Premsela foundation published a biannual periodical, distributed for free to all design educational institutions throughout the country.
The main design task was to make reading less daunting for students. Various decisions were made to carry out this task: The pocket size made reading easy anywhere, table of contents on the spine offered a quick survey of the content, corner flip book animation enticed the reader to “flip” thought the publication, straightforward layout with legible typography brought focus to the text, small doodles embedded in the layout and visual essays that ran through the periodical provided mental breaks while absorbing design knowledge.
Spines of all six issues of Morf
Cover, issue 4
Cover, issue 5
Cover, issue 6
Title page
Table of contents spread
Inside spread, article opening
Inside spread

Infographics by Office of CC

Collected works  •  着名文学收集
Publisher 出版商: Meulenhoff Publishers
Language: Dutch • 语言: 荷兰文
Awards 荣获: 
• Silver medal, “Schönste Bücher aus aller Welt”, Stiftung Buchkunst in Frankfurt am Main und Leipzig (“Most Beautiful Books from all over the world”, Book Art Foundation in Frankfurt and Leipzig, Germany) • 银牌, “来自世界各地的最美丽的书籍”,在德国美因河畔法蘭克福和萊比錫的書藝術基金會 
• Best Verzorgde Bokken (Best Dutch Book Designs) • 最好的荷兰书籍设计
The publishing house’s most prestigious publication, the Gold Series, featured collected works of internationally renowned writers.
To reflect its monumental content, careful attention was paid to every detail of this series from painted edges to a trimmed dust jacket that perfectly aligned with the book block.
Bruno Schulz
Book block and dust jacket close up

The shorter dust jacket aligns perfectly with the book block to prevent ripping when retrieving the book from the shelf. A special paper stock with rough inside was chosen for a stronger grip on the book’s cloth hardcover, preventing the trimmed jacket from sliding off.

Book block and endpaper close up
Reading ribbons in gold and black

Double reading ribbon in the series’ core colors: gold and black.

Cover without dust jacket

Without the dust jacket, the black cloth book with painted edges appear as a solid monumental object, signifying the stature of its literary content.

Poetry series  •  诗集
Publisher 出版商: Meulenhoff Publishers
Dimensions: identical height (21.5 cm), varying width (defined by the poems’ average line length) • 尺寸: 相同的高度(XX厘米),宽度根据诗歌的平均线条长度而变化
Language: Dutch • 语言: 荷兰文
A simple visual system granted endless variations for each publication to maintain its individuality, and yet, made it visibly apparent as belonging to a series. 
All were identical in height with varying width depending on the poems’ average line length and used just two inks: black and a changing spot color. By regulating one of the two printed inks to stop half way at the spine created a colorful “zebra effect” when the books are side by side, giving the series its overall recognizable identity together with consistent style application of author and publisher names. Meanwhile, the bold typographic solution of the book’s title in combination with the chosen spot color gave each publication its individuality.
Spines of the poetry series

Placed side by side, the spines created a colorful “zebra effect”.

Poetry cover, Monarchieën

The central frame with author and publisher name fixed in position and executed in same typographic style on all covers.

Poetry cover, Elektrischlicht

Endless possibilities in the title execution and the choice of spot color gave each publication its individuality.

Poetry cover, Boze Wolven
Poetry cover, Gratie
Poetry back cover
Back cover, barcode close up
Modern classic literary series  •  现代经典文学系列
Publisher 出版商: Meulenhoff Publishers
Language: Dutch • 语言: 荷兰文
A collection of Dutch and internationally renowned modern twentieth century literary classics. Each of the series was wrapped in a colored translucent vellum, which faintly revealed the striking black and white cover image underneath that captured the story’s core theme. The scannable barcode on the spine acted as graphic element that added to the series’ distinctiveness.
All four publication of Modern Classic Literary Series
Cover without dust jacket
Spine close up

Scannable barcode on the spine as graphic element that added to the series’ distinctiveness.

Cover with dust jacket
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